National Office Blog

In addition to these strategies, there's a Global Giving Tool Kit available here.

1. Target groupsSending out emails to friends and family is great… but you max out on those pretty quickly. The key thing is to bring in NEW people that will support your work now and in the future.One of the things that worked well for us when we placed 3^rd in the Causes/Facebook Giving Challenge (when we raised more than 1100 donations of $10 or more in a little bit more than 6 weeks) was targeting groups — fraternities, sororities, etc and asking the whole group to donate at once on the spot.
2. Partner with businessesFind a business that is willing to partner with you to get the word out. One of the things that’s been successful for us in the past is working with a Yoga studio that is willing to give a free session to a person that donates (this is particularly popular with sororities). This helps introduce a business owner to new potential customers and benefit your Chapter at the same time.
3. Use a prizeTurn the competition into a raffle. As long as the person doesn’t make himself or herself anonymous when they donate, you’ll be able to see his or her email address and other information. Making the competition into a raffle will help you get people who might not be interested in “just” making a donation get involved with your chapter.
4. Cross promote with your existing VenturesAnytime you can make your effort with one event count more than once, you want to do it.